The Jacquemus Effect


FASHION, Venus' View On Fashion / Monday, May 28th, 2018

Source: Mango & Zara 

Have you ever noticed that each season, there is one trend that take over all the high street stores.

This time, there is linen, white cottons, twisted fabrics and polka dots are on overload. But where is this all coming from?

One. Word. JACQUEMUS.

So who is Jacquemus?

Simon Porte Jacquemus born the 19th January 1990, founded the JACQUEMUS label at 19, just a year after his mother passed away and named the brand in her honor.

Simon moved to Paris at 18 to attend the École Supérieure des Arts et Techniques only to quit a few months into the course. With the launch of his brand, the young Simon put himself in the limelight during the Fashion Night Out 2010 with the help of his friends wearing his designs. During the Dior show in 2011, he attracted the attention of media by putting out his collection « L’Ouvrière »,  showcased by friends holding a sign « JACQUEMUS EN GRÈVE ». The same year  Simon started working for Comme des Garçons to finance his business, gathering the support of Rei Kawakubo.

But it was his “La Bomba” collection that launched the craziness over the brand itself.

With clean lines, seemingly simple silhouettes have appeared on the bodies of celebrities all over the world, dropping the trend like a hot potato in the hands of the high street designers, who took the inspiration to the next level and injected the items into our lives. Not that I’m complaining, I am personally loving the clean, chic and classic items that have come out of this trend.

What about you?

Are you Jacquemused?

M.

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